Whatever it is, the way you tell your story online can make all the difference.
To often we are caught up in what is quick and easy. And doing the minimum can hurt you rather than help you. Our first step in the process is to evaluate your profile and build your story. Are you visible? Are you consistent. What are you saying and how does that make me want to trust you? People are looking at your profile, what are they seeing? We will work with you to make sure that what they are seeing is the genuine and authentic you.
What does your profile say about you?
Imagery
Are you still using the default? That is prime branding space that you are missing out on. Is it positioned and framed correctly or is it cut off in weird places?
Headline
Still using a title? Does that really say who you are? This is the first taste people get on you defining yourself and how you can help them. Make sure it sings and keeps them engaged.
About Me
This is a place to really dive into your story. What is your story? And what does it have to do with your audience? Someone is interested enough to click here, give them something amazing.
On Brand
Everything you do should connect back to your brand, your image, your message. Is what you are posting relevant to your expertise?
Posting
What does your activity look like? Are you sharing anything? Sharing the right things? This goes back to your brand and who you are and is what you are doing supporting or distracting from that.
Engagement
You have to engage to get engagement. Social is a telephone not a tv. Who are you engaging with and how? Who is engaging with you?